Vanessa Noueider
Vanessa Noueider
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    • Home
    • About
    • UX Design
      • beHere Case Study
      • WorkPal Case Study
      • PlayStation App Re-Design
      • ElderDog Website ReDesign
      • UX Design Challenges
    • Graphic Design
      • Branding
      • Posters
      • Jersey Design
      • Social Media Posts
      • Photography
    • Contact
  • Home
  • About
  • UX Design
    • beHere Case Study
    • WorkPal Case Study
    • PlayStation App Re-Design
    • ElderDog Website ReDesign
    • UX Design Challenges
  • Graphic Design
    • Branding
    • Posters
    • Jersey Design
    • Social Media Posts
    • Photography
  • Contact

ElderDog Website Re-Design

The Challenge

We evaluated the usability of ElderDog’s online platform and discussed opportunity  for usability enhancements and improvements on the donation experience.  We realized that ElderDog has a lot to offer, but their website doesn’t clearly  convey what the NPO is all about.  



  • Duration: 5 days
  • Project Type: School Project
  • Role: UX/UI Designer, Presentation Design
  • Team: 4 UX Designers (Jasna Baksa, Neil Greenwell, Tom Kearnan and myself)
  • Tools: Figma
  • Method: Design Sprint

What is it?

As an ElderDog volunteer, this project was very close to my heart. So who is ElderDog? ElderDog is a national Community-Based, Non-Profit Organization aimed at honouring and preserving the human-animal bond. They rely solely on volunteers and donations for support. They have a lot to offer, but their current website is outdated and needs a little bit of work. 

View Full Prototype

Initial Design Question

 HMW help social impact organizations express their value, and inspire people to take action in order to drive positive change? 

Current Website

Secondary Research

 Upon first glance at the website, we noticed the following:

  • Lack of awareness of cause and brand identity
  • Outdated
  • Text heavy, lots of information, hard to navigate
  • Menu should be simplified
  • No clear CTA
  • Footer is crowded and confusing, body text should be smaller
  • No visuals/photos  


Our source of inspiration were other NP organizations:
https://musicheals.ca/
https://www.masseytheatre.com/
https://www.redcross.ca/
 

Opportunity

After conducting research, we were faced with design opportunities:

  • Showcase all the many different opportunities users can support ElderDog
  • Inspire users to take action and feel connected to the ElderDog's cause
  • Simplify ElderDog’s online experience to compel users to make an impact
     

Key Research Findings

In order to validate our assumptions, we interviewed 5 different animal lovers to better understand how they feel about ElderDogs’ online platform, and more importantly, the donation experience. 


Our research indicated 100% of users felt confused about the organization’s message. They also weren’t clear or aware of the opportunities to donate; lastly, our findings confirmed that all of our users found the site hard to read and navigate through. 


Assembled notes taken from the interviews.

Affinity Mapping & Voting

We grouped our created HMW questions in categories and voted on the best one.

Refined Design Question

HMW simplify the online experience for potential donors while communicating organizational values in order to encourage contributions from users? 

Hypothesis

 We believe improving ElderDogs donation experience through human centered design will increase donations by 10% in the next 3 months. 

Proto Persona

We crafted a ProtoPersona, Patrick, and we wanted to ensure their donation experience was at the centre of all of our design decisions moving forward. 

Patrick is a 32 year old dog lover and social activist. He loves to give back and is looking to support a cause that aligns with his interests and values. He has a hard time finding a meaningful cause that he feels connected to.  


Looking at Patrick, we wanted to align with his goals and ensure the features we are including in our initial prototype address Patrick's frustrations and needs.

Pain Points

  • A smoother donation experience
  • Organized content with better information architecture
  • Wants to find a cause that he feels connected to
     

Sketches

1/3

Solution Sketches

We combined each our concept sketches and mixed and matched the best features to our solution sketch.

Storyboard

Initial Prototype

Figma Prototype

User Testing

After finalizing our initial prototype, with Patrick in mind of course, we wanted to conduct a user test session consisting of 6 individual user tests to confirm that our solution addresses the needs of our users and to capture any usability issues of our design solution.

We evaluated and interpreted the data of our user testing session to map any usability issues.  Based on our findings, all users understood EdlerDog's mission, all users found the website clear and easy to navigate. Some improvements we made based on our data included reorganizing the Donate buttons and improve the About Us section. 

Revised Prototype

Full Protoype

Key Learning & Future Thinking

Key Learning

 

During a Design Sprint, all decisions should be made quickly and effectively. Collaborating with a team of like minded people made the process easier.

We divided and conquered, each member working on an area.


Future Thinking

Some of the features that might be added in the future:

  • Explore a task flow for all of ElderDog's amazing volunteer opportunities and programs
  • Help ElderDog explore further ways to involve the community using digital design   
  • Get in touch with the ElderDog BOD and offer to redesign their donation experience


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Vancouver, BC, Canada

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