The Challenge
Visitors to our tradeshow booths sometimes felt confused about what Motion Metrics does and needed lengthy explanations to understand the value. Static displays weren’t engaging enough.
Design Question: How might we create a fun, low-friction gamified experience that educates users about our products while motivating high-quality business inquiries?
User Research & Persona
I developed a primary persona:
Bob:
- 50-year-old Mine Manager
- English-speaking
- Deeply experienced in traditional mining practices
- Skeptical of “new tech.”
- He wants clear value quickly without feeling sold to.
Using secondary research on Canadian internet usage, online behaviors, and gamification trends among professionals aged 35–64, I created an empathy map and synthesized insights around mobile engagement, preference for simple rewarding interactions, and the potential of AR when tied to real equipment.
Opportunity Framing & Chosen Direction
Proposed Opportunities & Chosen one
From the research, five opportunities were identified. I selected the highest-potential one:
Chosen Opportunity:
A time-based competitive AR game where users inspect a physical shovel bucket, detect missing wear parts (teeth & lip shrouds) via the app, earn points, and compete on a live booth leaderboard.
This approach respected Bob’s context while turning technical education into something fun and shareable.