Internal Marketing Platform

Improving Internal Marketing Platform - WEIR Motion Metrics

The marketing team needed to migrate important documents and assets into a centralized SharePoint site. The existing setup was basic and lacked structure, making it difficult for employees to find and use resources efficiently.

I was responsible for organizing the information architecture, improving the layout, and creating a centralized brand hub for internal teams.

Company: Weir Motion Metrics
Role: UX/UI Designer
Timeline: 1 week
Platform: SharePoint (internal tool)

Approach

Understanding Users

Restructuring Information Architecture

I considered the needs of:

Marketing team
Sales and regional teams
Internal stakeholders

Each required quick and intuitive access to different types of assets.

Restructuring Information Architecture

I reorganized the platform to:

Group content logically
Reduce time spent searching
Make navigation more intuitive

Creating the Employee Brand Center

I designed a centralized hub where employees could easily access marketing assets.

This included:

Clearly labeled categories (logos, templates, presentations, etc.)
Simple, scannable structure for non-design users
Consistent organization across all asset types

Improving Layout & Usability

Creating the Employee Brand Center

Within SharePoint limitations, I:

Simplified page layouts
Prioritized frequently used content
Improved visual clarity and scanning

Outcome & Key Takeaway

Outcome

Improved accessibility of marketing resources across the company
Reduced time spent searching for documents
Created a scalable structure for future content
Enabled teams across regions to easily find and use assets

Key Takeaways

Strong information architecture can significantly improve usability, even in simple systems
Designing for internal users requires clarity over visual complexity
Working within constraints is a key part of real-world UX

Reflection

This project reinforced the importance of organizing content based on user needs and designing systems that are intuitive for a wide range of users. It also highlighted how thoughtful structure and clarity can improve efficiency, even without advanced design tools.

Internal Marketing Platform

Improving Internal Marketing Platform - WEIR Motion Metrics

The Challenge

Constraints

Approach

Understanding Users

Restructuring Information Architecture

Restructuring Information Architecture

Restructuring Information Architecture

Restructuring Information Architecture

Restructuring Information Architecture

Creating the Employee Brand Center

Creating the Employee Brand Center

Creating the Employee Brand Center

Improving Layout & Usability

Creating the Employee Brand Center

Creating the Employee Brand Center

Solution

Before vs. After

Before

Before

Before

After

Before

Before

Outcome & Key Takeaway

Outcome

Key Takeaways

Reflection

Internal Marketing Platform

Improving Internal Marketing Platform - WEIR Motion Metrics

The Challenge

Constraints

Approach

Understanding Users

Restructuring Information Architecture

Restructuring Information Architecture

Restructuring Information Architecture

Restructuring Information Architecture

Restructuring Information Architecture

Creating the Employee Brand Center

Creating the Employee Brand Center

Creating the Employee Brand Center

Improving Layout & Usability

Creating the Employee Brand Center

Creating the Employee Brand Center

Solution

Before vs. After

Before

Before

Before

After

Before

Before

Outcome & Key Takeaway

Outcome

Key Takeaways

Reflection

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